We were asked by Nikko Toshugo sports to design a range of 50 T-shirts. The designs had to appeal to an audience made up of mostly males between 14-40 that enjoyed mixed martial arts. Working in conjunction with Dutch artist Noud van Miltenburg the team at Apaganza set about the task. The design brief was ideal, Nikko director Bas Boon told us ‘Just do some cool stuff’. Over a 4 week period we went to work….
The first part of the task was to vectorise Nouds Illustrations, then we set about generating some interesting vector elements ourselves (many of which are available in our Vector CoolKits). We also purchased some other vector elements from the great resource at US design firm GoMedia’s website. Then we let the creative juices flow…
The outcome? we have a completed set of shirts, a very happy client and some radical looking work to show….
These T-shirts have now been rebranded with FIGHT GAME a new Hollywood movie production and Computer Game,
Bas Boon being the executive producer! http://www.fightgameshop.com/