Windy Fight Gear - Street Fashion

Windy Fight Gear - Street Fashion

Windy have been making professional sports fight equipment since the 1950’s. They are one of the world leaders in boxing gloves, pads and shorts. Their European dealer recently asked us if we would be intertested in designing a small (at first) range of Tshirts that could be worn as a gym or fashion item, again, of course we accepted the challenge. The theme was to be Thai with influences toward Tattoo art and Thai boxing (Muay Thai). Also, strangely, they were keen on one being of a heraldic nature. Following the Tshirt range we were also asked to ‘spice’ up the European dealer’s website for a relaunch in 2010.

The Solution

Firstly we contacted our old friend Dong at his Tattoo studio, Dong is a big Thai boxing fan and specialises in Thai dragon and demon (yaak) images.

We selected 5 of Dongs sketches, made a deal and set about designing the shirts. using a mixture of tattoo images, elements from our own Vector CoolKits and some purchased graphics, we set to work. After creating a zillion layers in Photoshop, these are the results.

To make their product unique in the stores and gyms, we designed labels and tags to be added to the shirts….

The Windy dealer was pleased and we were happy to have worked on a unique project such as this. Consequently we have followed the ideas through to MMA shorts and hoodies. The instore graphics and web banners, as you can see, work well with the thai tattoo theme…

So, Windy are back, with a stunning new range of fashion/fight wear, check out their website here…

8 Responses to “Windy Fight Gear - Street Fashion”

  1. RICKEY DRYLIE says:

    Great Site, Very helpful information, keep up the great work and Info.

  2. LATISHA says:

    Nice post mate

  3. ERIC says:

    Excellent work. The blue t-shirt design is my favorite.

  4. ARNALEST says:

    Hey there bro , excellent blog there. I yahoo your webkeep it up .I seriously like to read your post.Last of all have nice day upppz

  5. ROD COSSANO says:

    Nice post! I started in MMA about 5years ago and I am excited how popular it is getting. UFC is increasing popularity.

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